Top tactics to drive direct bookings at your hotel

As the industry continues to recover, many guests once again feel more comfortable booking their travel arrangements through OTAs

Mar 9, 2023

For hotels, the loss of direct bookings has an unfortunate two-fold effect – losing out on revenue due to high OTA commission fees as well as the inability to deliver a personalized guest experience due to the lack of known information about that guest.

That said, with the right tools in place, hotels can win the battle for direct bookings, all it takes is the right tools and mindset. To help you get started, Cendyn compiled some of its top tactics to get guests to bypass the OTA sites and book their dream vacation directly on your most important channel - your hotel website.

Get the full story at Cendyn

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