Travel agents ‘key’ as Pacific Asia market recovers

In its new PATA Patterns 2024 trend report, the association highlights the essential role of travel agents

Dec 13, 2023

Its latest Pata Patterns report, looking at trends for 2024, said: “Despite the rise of online booking platforms and their alluring offers and discounted prices, many travelers are turning to travel agents for their expertise and personalized service.

Key takeaways

  • Travel agents offer insider knowledge, customized itineraries, and peace of mind, making them a valuable resource in the travel planning process;
  • And the travel industry itself still values the importance of travel agents in their B2B strategies with more and more tourist boards returning to the all-important fam trips;
  • The rapid rise of homeworker networks entering the market or expanding means that there are now more individuals competing in the travel intermediary space than ever before.

Get the full story at Travel Weekly and download the report at PATA

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