Travel agents? More like travel besties

Armed with insider intel and advanced technology, the age-old industry is learning to court the Gen Z crowd

Jul 31, 2023

The last few years of travel have been mercurial, to say the least, and travelers—seeking some semblance of support—have been turning to travel agencies like never before. Tired of navigating uncertainties on their own, they’re asking experts to do the leg work.

Key takeaways

  • Modern travel agencies are shifting their focus to hyper-local experiences and employing the tech necessary for more personalized, human-to-human consultations;
  • It might seem counterintuitive to suggest that tech advancements like AI are leading to more human connections, but such platforms are actually better adept at sending travelers to places that forgo the tourist darlings and give them a more localized experience;
  • Today’s travel advisor looks a lot more like a vacation planning buddy texting you insider recommendations.

Get the full story at thrillist

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