Travel sector fastest-growing in digital ad spend

Increases in digital travel spend has fueled double-digit increases in digital ads by the sector

Aug 23, 2023

U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives growth of digital ad spend, according to data released this week.

Key takeaways

  • The latest travel sales and ad spend numbers from Insider Intelligence estimates digital travel sales will grow 20.0% to $296.77 billion, up from $208.44 billion in 2019. Numbers are on pace to surpass $350 billion by the end of 2027;
  • After reducing ad spend during the pandemic, the U.S. travel industry is now the fastest growing sector in terms of digital advertising, outpacing the category as a whole;
  • Search is contributing substantially to the increase in advertising spend. Insider Intelligence estimates search ad spend to contribute $3.92 billion, 57.7%, to the market;
  • Hotels, Airbnb, and VRBO are the top spenders of online ads overall across the travel sector is accommodations companies at $2.7 billion. The sub-category will grow spend 10.9% to $2.70 billion, representing 39.7% of online travel ad spend.

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