Trip.com on growth strategies
As an Asia-focused travel app, Trip.com's priority is to first expand into Europe as its second big region and further grow from there
Trip.com has been rebuilding its business, reporting a 70% increase in year-over-year bookings in its recent earnings release for the fourth quarter and full-year 2023. Revenue from accommodation, transportation, and packages saw significant gains, with chairman James Liang describing 2023 as a "significant journey of reconnecting with the world" for China.
Key takeaways
- Trip.com is focusing on its strengths, particularly in "Europe long-haul," aiming to establish a strong position in the market;
- Insights from TripGenie show increased user engagement, with users asking more specific questions and accessing more content;
- The company is working on AI-assisted in-trip experiences, focusing on improving experiences during travel by addressing issues such as long queues and language barriers with guides.
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