Tripadvisor wants to build a modern media marketplace for travel

After announcing and quietly dropping several initiatives over the years, the company opts for yet another direction

Feb 17, 2023

During its Q4 earning calls, Tripadvisor provided details of the strategy framed around three areas of focus, describing the overarching concept as creating a “modern media marketplace for travel.”

  • The company will develop “differentiated content” to help travelers make decisions and plan trips, built on the foundation of the site’s existing reviews, forums and “other community contributions;”
  • Second, the company will work to develop deeper engagement and a “more persistent relationship” with travelers;
  • And the third part of the new strategy will focus on driving value for Tripadvisor’s partners.

Get the full story at PhocusWire

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