The value that the platform produced, by combining valuable streams of qualification and curiosity, is being beaten and wrung out
Since Elon Musk took over he has set about dismantling everything that made Twitter valuable - making it his mission to drive out expertise, scare away celebrities, bully reporters and - on the flip side - reward the bad actors, spammers and sycophants who thrive in the opposite environment: An information vacuum.
Get the full story at TechCrunch
Social search is a step change for travel influencer marketing - How influencer marketing on platforms like TikTok is crucial for travel brands to maximize social search and build brand awareness.
APAC: Meta Travel Summit reveals latest traveler social trends - Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.
Friends and family are the ‘real’ travel influencers - Today’s travelers prioritize recommendations from their close friends and family members, according to SnapChat.