UK: still uses 'unethical' pressure selling tactics

Warnings such as 'only one left at this price!' or 'last booked four hours ago' still appear on sites such as and Agoda

Jun 12, 2023

Holiday websites are using 'unethical' pressure selling tactics despite being warned to stop by a watchdog four years ago. Analysis of several sites found evidence of alarming pop-ups which can trick holiday makers into rushed and dearer bookings.

Rory Boland, editor of Which? Travel, said: 'The tight deadlines, countdown clocks and the suggestion that rooms or flights are about to sell out are all purposefully designed to rush us into making a booking.'

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