UK watchdog comes down on Accor over TikTok post

The post by an Accor contracted influencer received complaints for not being obviously identifiable as a marketing communication

Oct 11, 2023

Hotel group Accor has been rapped by the Advertising Standards Authority (ASA) after the watchdog banned an influencer’s TikTok post about her stay at the famous Savoy hotel in London for not being identifiable as an ad.

Despite a prior commercial agreement between The Savoy and influencer Lydia Elise Millen concerning just Instagram posts in return for hotel stays, the ASA ruled that a TikTok post published around the same time, with similar content that related to the same hotel stay, came under the "ad" umbrella.

Get the full story at TTG

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