Unboxing the hotel room
That moment when your guest first opens the door to her guest room post check-in might seem routine, but is it?
If you've ever bought an iPhone, you're familiar with the satisfaction of unpacking it. The weight, design, and feel of the box, the pull of the cover, the soft sound as it opens, and the reveal of the new iPhone - it's a ritual.
Why did Jobs care so much about the unboxing experience? Because he understood that customers would form an opinion about the product based on the quality of the packaging. Crappy packaging would signal a crappy product, no matter how good the product was.
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