Understanding OTA visibility boosters
Visibility boosters have always been an easy win for OTAs and an easy loss for hotels
Hotels should rigorously analyze the performance of these initiatives and revisit them on a regular basis as boosters may make sense today but not tomorrow. Unfortunately, very few do this and most hotels end up implementing many boosters, rarely moving away from them.
Key takeaways
- Having an analytical approach to boosters is critical and will help you assign the incremental cost to the incremental revenue correctly;
- Consider migrating your existing boosters to those that apply costs/discounts to incremental revenue only;
- Once a majority of hotels implement them, visibility is evenly distributed, the same as before. So, same visibility, but at a higher cost. Who wins always?
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