Your hotel CRM provides a wealth of useful information about your guests’ digital identities
As technology sits at the center of daily hotel operations, proper personalization means utilizing the data we have on our guests to create targeted and effective marketing campaigns
Here’s how to leverage these digital identities across each phase of travel, from dreaming to planning, booking and experiencing.
Download the report at Cendyn
Hotel brands strive for emotional loyalty - Emotional loyalty, rather than repetitive transactional loyalty, is the goal for hotel brands, which can be achieved by offering quality experiential hospitality.
Median sale price of large US hotels declined in Q1 - Despite the decline, experts at the Cornell Center for Hospitality Research expect the value of large hotels to increase in the second quarter of 2024.
Hotel website visitors show emotion, too - You'd be surprised how few people scroll below the header image. What does this behavior tell us? Maybe we need to rethink how we prioritize the flow of content.
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