US sues Google to break up ad unit

First major case challenging the power of one of the nation’s largest tech companies

Jan 25, 2023

The US Justice Department and eight states sued Alphabet Inc.’s Google, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolization of the digital advertising market.

The lawsuit seeks to hold Google to account for its longstanding monopolies in digital advertising technologies;

Google’s dominance allows it to keep at least $0.30 out of every dollar advertisers spend through its online advertising tools;

Google said that the lawsuit “attempts to pick winners and losers in the highly competitive advertising technology sector.

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