Using business on the books in a complete hotel benchmarking approach

The combination of looking into the future and learning from the past gives you the right tools to make the right decisions for your business today

Dec 14, 2023

Measuring your forward bookings against the competitive marketplace allows you to truly anticipate market demand, identify macro-opportunities and combat low demand periods. These insights empower you to adjust revenue strategies and measure future success combined with historical data sets.

Key takeaways

  • Historical data is like receiving a score card for the performance you have already achieved. You derive key operational and strategic actions from that data;
  • Forward-looking data gives you the opportunity to influence that scorecard much further in advance while giving you the highest chances for success by combining multiple market views into your revenue-management cycle;
  • Sometimes called occupancy on the books, business on the books, or simply “on the books,” virtually every hotelier performs some kind of forward-thinking analysis to forecast future revenue trends and combat low periods. In tandem with historical data trends, removes the guesswork from this analysis.

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