Ways hoteliers can optimize loyalty

Hotel loyalty programs are not just a tool for customer retention - they are a strategic asset that can significantly contribute to RevPAR

Feb 13, 2024

Hotel loyalty programs have transformed significantly, transcending the traditional focus on points and discounts. They now play a vital role in enhancing the guest experience through custom-tailored rewards, which are designed to meet each guest’s unique preferences and enrich their stay.

Key takeaways

  • Central to this evolution is the realization that contemporary travelers yearn for extraordinary experiences. This has led to a shift in loyalty program strategies towards offering unique, location-specific experiences and rewards;
  • Hotels can also leverage the power of social media to boost loyalty. Some 75% of leisure travelers use social media for travel planning, according to American Express Travel’s 2023 Global Travel Trends Report;
  • Offering personalized experiences that guests are eager to share online can turn them into brand advocates. This enhances the hotel’s marketing reach and adds value to the loyalty program.

Get the full story at Hotel Dive

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