Wego's focus on the Middle East is paying off
Singapore-based Wego has shifted its geographic focus, with the MENA region becoming its priority in the last decade
The Middle East is booming. Oil is still relatively high and that just flows straight through to everything in the consumer economy. Prices for airfares are much higher than they used to be, and people are traveling anyway.
Key takeaways
- In early 2022, Wego acquired the Middle East business interest of online travel agency Cleartrip from its owner, Flipkart;
- Wego’s revenue as of June of this year was 15% above 2019 levels for that same period, and the company is “substantially more profitable” now than it was pre-COVID;
- A key market in that region is Saudi Arabia, which has been pumping huge amounts of money into building its brand as a travel destination and in building the destination itself.
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