What a U.S. TikTok ban could mean for the travel industry

A ban on the app for US users could mean much less exposure to under-the-radar travel destinations

Apr 11, 2023

hile TikTok's future is uncertain, marketers shouldn't ignore the platform's short-term potential when there are very few tools left that have as big of an impact across audiences of all generations.

Key takeaways

  • 60% of Gen Zs and 40% of millennials used social media for travel purposes;
  • Millennials are the most influenced by TikTok when it comes to travel, with 45% of respondents sharing that they have based travel on TikTok videos they viewed;
  • TikTok is not only driving awareness of destinations, but it's actually taking its users to places they've never seen or been to before.

Get the full story at Thrillist

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