What are the benefits of booking hotels direct?

J.D. Power research suggests that guests who book directly with a hotel chain have a better overall experience

Jan 12, 2023

J.D. Power’s latest analysis suggests that travelers who book a hotel directly get slightly better customer service, and get more bang for their buck, as hotels may offer incentives for customers to buy directly from them - including lower prices, extra loyalty points, special offers and other perks.

Key takeaways

  • The Carlton Tel Aviv Hotel, guests who book directly can also get a taxi ride to the airport at no extra charge;
  • Guests at the Eastern Slope Inn in New Hampshire who book their reservation on the hotel’s website have access to the best rooms in the house;
  • CitizenM, a hotel chain that caters to young companies and knowledge workers, offers discounts and perks through its free and paid membership programs.

Get the full story at The Washington Post (tiered subscription model)

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