What DOJ’s lawsuit against Google means for marketers
The DOJ is seeking to unlock competition within the online advertising industry and diminish Google’s pricing power
The Justice Department’s case - this lawsuit is the fifth of its kind since 2020 - cites numerous examples of Google’s dominance, escalating pressure on Google to sell much of its advertising technology business, including the company’s ad server for publishers and its ad exchange.
If that happens, it would trigger significant changes for the online advertising industry.
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