What hoteliers need to know about Google Analytics 4

For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 - an entirely new way to measure performance across websites and mobile devices

May 15, 2023

While Google Analytics 4 was released back in October 2020, many organizations have continued to use Universal Analytics. However, in March 2022, Google announced that it would be shutting down Universal Analytics on July 1, 2023. Not only will the platform stop collecting new data, but users will eventually lose access to their historical UA data.

A new Cendyn guide will help you through the process of getting set up starting with our comprehensive guide that will answer all your questions and make sure your business is set up for success.

Download the full guide at Cendyn

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