What will it take to succeed in hotel sales in 2023?

The skills required to succeed in hotel group, event, and BT sales are going to be hugely different in 2023

Jan 16, 2023

The job of “sales fishing,” which is to say responding to inbound leads attracted by the digital “bait” at the end of the hooks floating around the internet will become increasingly centralized, automated and will devolve into a more administrative type role.

Key takeaways

  • Train salespeople to do more than just reply with an email, in-app message, or platform bid;
  • Train salespeople to use technology in a way to enhance and not to replace conversations;
  • Rather than setting a “quantity” of outbound sales efforts, train your team to research before they reach out, therefore enabling “warm calling” vs. “cold calling.”

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