Why AI search engines can’t kill Google

The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them

The primary challenge facing potential Google competitors isn't just how adept they are at retrieving information, but rather, how comprehensively they replicate Google's capabilities. Search industry insiders commonly categorize queries into three types.

Key takeaways

• Firstly, there's navigation, the most prevalent type, where users simply input a website's name to access it. AI search engines consistently fall short in this regard compared to Google;
• The second type is informational queries, where users seek specific knowledge with a single correct answer. While AI responses sometimes offer helpful contextual information, their reliability remains uncertain;
• Finally, there's the exploration query, where users seek to begin a learning process rather than find a definitive answer. These are instances where AI search engines can truly excel.

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