Why guests still chase free room upgrades

What traveler behaviour around room upgrades reveals about guest psychology and loyalty

In a recent guide published by The Independent, travel experts share practical advice on how to boost your chances of receiving a complimentary hotel room upgrade. The article argues that with smart timing, direct bookings, and thoughtful communication, travellers can turn luck into strategy.

Key takeaways

• Book directly with the hotel: Hotels prefer guests who avoid third-party commission fees, making direct bookings more upgrade-friendly.
• Choose off-peak timing: Staying mid-week, on a Sunday check-in or outside busy travel seasons increases upgrade availability.
• Send a polite pre-stay message: A simple email ahead of arrival that mentions special occasions or requests can help personalise your stay and boost upgrade chances.
• Leverage loyalty and rewards: Being part of a hotel’s loyalty programme and showing consistent brand loyalty can strengthen your upgrade candidacy.
• Check in at the “golden hour” and be courteous: Arriving when housekeeping is finished (around late afternoon) and interacting politely rather than demanding improves chances.
• Avoid assumptions and never tip for an upgrade: Upgrades depend on availability and hotel policy — assuming entitlement or offering a tip can backfire.

Get the full story at The Independent (subscription required)