Why Hilton’s 10 minute TikTok went viral

Hilton Hotels went viral on TikTok last week for producing a video that’s not only an ad, but 10 minutes long

Feb 24, 2023

Alongside the iconic hotel chain heiress Paris Hilton, the video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.

The genius of the video is that it feels like a mash-up of different videos, with different styles, filters, creators and effects making it seem like 10 minutes of seamlessly scrolling through TikTok without actually having to scroll: elevating the platform to a seamless scroll-less experience.

Get the full story at Performance Marketing World

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