Wyndham on utilizing TikTok in hospitality marketing

If used currently, TikTok can become an important place to build brand awareness and deepen your audience reach

Dec 6, 2022

Since it launched in 2016, TikTok has expanded its user base and in tandem, its ever-evolving offerings, and has quickly become an effective tool for hoteliers to explore for their marketing strategies.

Key takeaways

  • Hoteliers are tasked with determining if it is the right channel for their business and end-consumers;
  • TikTok requires a constant feed of engaging, relevant, and timely short-form content that not all hospitality marketers have available at their fingertips;
  • To make TikTok an effective tool in hospitality marketing, it requires an always-on approach.

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