Read in browser Today's Brief The corporate RFP season is here. The rate it sets no longer lasts the year. - Continuous benchmarking is replacing the annual lock: a won rate now stays under review all year instead of holding until the next cycle.. Jun 1, 2026 • Hospitality Business travel growth remains elusive - Corporate demand stays resilient, but rising costs and uncertainty are reshaping hotel opportunities. Jun 1, 2026 • Travel Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Amadeus launches AI-powered advertising platform for travel brands - The company aims to help hotels identify traveler demand earlier and optimize marketing spend across fragmented digital channels. Jun 1, 2026 • Hospitality Are hotels paying for demand they would have captured anyway? - New travel marketing data suggests that better timing and smarter attribution may matter more than bigger advertising budgets. Jun 1, 2026 • Hospitality Travel discovery is shifting beyond search engines - Creator-led platforms are influencing travel decisions earlier, forcing hotels to rethink how they attract future guests. Jun 1, 2026 • Hospitality The rise of the perpetual traveler - More frequent, shorter trips are creating new opportunities for hotels to capture demand year-round. Jun 1, 2026 • Hospitality ... in case you missed it, our Daily Brief May 29, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™