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Today's Brief
The corporate RFP season is here. The rate it sets no longer lasts the year.
- Continuous benchmarking is replacing the annual lock: a won rate now stays under review all year instead of holding until the next cycle..
Jun 1, 2026 •
Hospitality
Business travel growth remains elusive
- Corporate demand stays resilient, but rising costs and uncertainty are reshaping hotel opportunities.
Jun 1, 2026 •
Travel
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The one metric quietly costing you direct bookings
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Amadeus launches AI-powered advertising platform for travel brands
- The company aims to help hotels identify traveler demand earlier and optimize marketing spend across fragmented digital channels.
Jun 1, 2026 •
Hospitality
Are hotels paying for demand they would have captured anyway?
- New travel marketing data suggests that better timing and smarter attribution may matter more than bigger advertising budgets.
Jun 1, 2026 •
Hospitality
Travel discovery is shifting beyond search engines
- Creator-led platforms are influencing travel decisions earlier, forcing hotels to rethink how they attract future guests.
Jun 1, 2026 •
Hospitality
The rise of the perpetual traveler
- More frequent, shorter trips are creating new opportunities for hotels to capture demand year-round.
Jun 1, 2026 •
Hospitality
... in case you missed it, our
Daily Brief May 29, 2026
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