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Today's Brief
The direct booking mantra has a corporate problem
- While the industry debated direct versus OTA, corporate travelers were booking somewhere else entirely.
Mar 2, 2026 •
Hospitality
OTAs push marketing spend past $20 billion in 2025
- Rising investment underscores continued reliance on paid channels despite growing focus on direct engagement and AI.
Mar 2, 2026 •
Hospitality
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Skyscanner launches flight search app within ChatGPT
- The metasearch player expands into conversational AI as travel search shifts beyond traditional form-based interfaces.
Mar 2, 2026 •
Hospitality
Expedia booking tactics put pricing pressure back on hotels
- Why understanding OTA pricing mechanics is critical for revenue strategy and guest acquisition.
Mar 2, 2026 •
Hospitality
Europe’s hotel conversion boom accelerates
- Tech-enabled serviced apartments emerge as a resilient alternative to ageing, staff-heavy hotel models.
Mar 2, 2026 •
Hospitality
Wyndham upgrades group booking platform
- Enhanced tools aim to simplify group management for hotels while expanding access to sports, academic, and event-driven business.
Mar 2, 2026 •
Hospitality
... in case you missed it, our
Daily Brief February 27, 2026
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