Read in browser Today's Brief AI can find your hotel. It just won't recommend it. - The signals that drive AI recommendations have nothing to do with structured data. Jun 22, 2026 • Hospitality Marriott owners want a cut of the loyalty fees they say they fund - A February earnings call disclosed the figure. By March, owners of nearly 1,000 hotels had put their demand in writing.. Jun 22, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Hotels are putting a price on two decades of Booking commissions - More than 2,000 Spanish hotels across two class actions — one backed by a €50M litigation fund — are preparing to claw back commissions charged under parity clauses now ruled anticompetitive. A Dutch ruling due after summer will help set the price.. Jun 22, 2026 • Hospitality The week the industry said AI kills the middleman, the middleman bought its seat - A HITEC panel framed AI as the end of intermediaries. The same week, Amadeus claimed the hospitality seat in Google's booking protocol — and the new connectors route bookings through the AI platforms, not around them. Jun 22, 2026 • Hospitality A hotel's data is now part of its price - PwC's US Deals report finds hotel buyers cutting bids over messy guest data — and paying premiums for direct, AI-ready operations. Jun 22, 2026 • Hospitality Hotels formed an alliance for a seat the platforms are already taking - Founded by consultant Ira Vouk with advisers from Wyndham, Sage, AWS and OpenAI, the AI Hospitality Alliance wants to represent hotels as AI platforms reshape booking — its existence the sign they don't yet have a say. Jun 22, 2026 • Hospitality ... in case you missed it, our Daily Brief June 19, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™