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Today's Brief
AI can find your hotel. It just won't recommend it. - The signals that drive AI recommendations have nothing to do with structured data.
Jun 22, 2026 • Hospitality
Marriott owners want a cut of the loyalty fees they say they fund - A February earnings call disclosed the figure. By March, owners of nearly 1,000 hotels had put their demand in writing..
Jun 22, 2026 • Hospitality
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Hotels are putting a price on two decades of Booking commissions - More than 2,000 Spanish hotels across two class actions — one backed by a €50M litigation fund — are preparing to claw back commissions charged under parity clauses now ruled anticompetitive. A Dutch ruling due after summer will help set the price..
Jun 22, 2026 • Hospitality
The week the industry said AI kills the middleman, the middleman bought its seat - A HITEC panel framed AI as the end of intermediaries. The same week, Amadeus claimed the hospitality seat in Google's booking protocol — and the new connectors route bookings through the AI platforms, not around them.
Jun 22, 2026 • Hospitality
A hotel's data is now part of its price - PwC's US Deals report finds hotel buyers cutting bids over messy guest data — and paying premiums for direct, AI-ready operations.
Jun 22, 2026 • Hospitality
Hotels formed an alliance for a seat the platforms are already taking - Founded by consultant Ira Vouk with advisers from Wyndham, Sage, AWS and OpenAI, the AI Hospitality Alliance wants to represent hotels as AI platforms reshape booking — its existence the sign they don't yet have a say.
Jun 22, 2026 • Hospitality
... in case you missed it, our Daily Brief June 19, 2026
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