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Today's Brief
Google Travel Ads now feature real-time hotel pricing - A select group of hotel advertisers using the enhanced data experienced "up to a 20% increase in click-through rates" in earlier tests.
Oct 22, 2024 • Hospitality
US hotels report mixed performance in September - Among the top 25 markets, New York City experienced the highest occupancy level (87.0%), driven by the United Nations General Assembly, Fashion Week, and the U.S. Open.
Oct 22, 2024 • Hospitality
The Hotels Network
How AI increased THE THIEF’s website conversion by 25%
Hyper-targeted offers with Predictive Personalization drove additional revenue, cut promotional costs, and significantly boosted direct bookings.
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Booking.com’s predictions for travel in 2025 - Travelers are breaking tradition, redefining age, gender and identity, and reshaping the future of travel.
Oct 22, 2024 • Hospitality
Marriott Bonvoy launches 'Connect Responsibly' program - The program is designed to help meeting planners integrate sustainability into their events at participating hotels.
Oct 22, 2024 • Travel
How to excel with data-driven leadership - McKinsey on how companies can benefit from the data dividend and become truly data-driven businesses.
Oct 22, 2024 • Hospitality
... in case you missed it, our Daily Brief October 21, 2024
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