Read in browser Today's Brief Placement, not commission - Google built a hotel checkout it takes no cut of — and that's exactly the point. May 28, 2026 • Hospitality Hotel brands are winning the economics of direct booking — even as OTAs keep the volume - A decade after “book direct” campaigns began, major hotel groups have improved margins, loyalty power, and customer ownership without significantly reducing OTA market share. May 28, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Why World Cup hotel demand is falling short in the U.S. - Hotels expected a major international booking wave for the 2026 FIFA World Cup, but travel friction, political uncertainty, and operational missteps are weakening demand. May 28, 2026 • Hospitality Hotels just got a dashboard for agentic travel - Lighthouse acquires Hotelrank.ai, giving hotels their first real view into how AI platforms rank, route, and recommend their properties. May 28, 2026 • Hospitality The view from the front desk - The richest guest profile in the building no longer belongs to the building. May 28, 2026 • Hospitality Travel companies are losing visibility into the customer journey - AI-driven discovery is making it harder to understand where bookings, traffic, and traveler decisions originate. May 28, 2026 • Hospitality ... in case you missed it, our Daily Brief May 27, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™