Booking.com on helping independent hotels in APAC - The key takeaways from a study by EY-Parthenon covering Australia, Japan and South Korea.

Mar 31, 2023 • Hospitality

How Booking.com localizes its content - Within the company's in-house content agency, about 250 members are focused on localization only.

Mar 31, 2023 • Hospitality

Booking.com expects ChatGPT to redesign its search pages - The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT.

Mar 30, 2023 • Hospitality

20% of Google's hotel searches end up choosing a vacation rental - Google has been adding features to help travelers consider vacation rentals as an option when searching for hotels.

Mar 30, 2023 • Hospitality

The basics of GDS advertising for hotels - Advertising on the GDS drives awareness for a hotel among travel agents actively shopping on behalf of their clients.

Mar 30, 2023 • Hospitality

Review of the Expedia plugin for ChatGPT - The integration can make it significantly easier to research travel options and book a trip.

Mar 29, 2023 • Hospitality

OTAs spend more than $14B on marketing in 2022 - Expedia Group, Booking Holdings, Airbnb and Trip.com Group doled out a record amount of money to capture the attention of consumers.

Mar 28, 2023 • Hospitality

The reasons why customers use Booking.com - For the same hotel and dates, Booking.com offers a better rate, a better room type and a better cancellation policy.

Mar 28, 2023 • Hospitality