Google tests new desktop hotel metasearch experience
The new layout puts a stronger emphasis on property images and reviews, showcasing a more user-focused experience
The updated user experience moves content to the top of the search page and adds features such as three property images, an expanded review section, and a larger map preview. Auction listings have been moved to the right and callout text has been removed.
Key takeaways
- The new layout emphasizes property images and reviews, as marketing callouts are only visible when users click "Compare Prices;
- Advertisers should focus on high-quality visuals and strong reviews to capture attention, while ensuring price parity to effectively drive direct bookings;
- By prioritizing visually rich, informative content, Google aims to increase user engagement. While this may impact click volume, clicks are likely to be more qualified as users get a clearer preview of properties upfront.
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