Corporate buyers want AI to recommend hotels, not book them - Advice, yes. The transaction, no. For hotels, that makes being recommended the whole contest..

Jun 5, 2026 • Hospitality

Hotels barely moved OTA share in a decade. The terms did all the moving. - Commissions, parity, payments, search control — the contract behind every booking was rewritten, and the next rewrite is already underway.

Jun 5, 2026 • Hospitality

Brian Chesky launches new AI venture while leading Airbnb - The move signals Airbnb’s growing ambitions in artificial intelligence and highlights a broader shift toward AI-powered consumer experiences beyond chatbots.

Jun 5, 2026 • Hospitality

Why corporate travelers keep booking around your negotiated rate - GBTA's 2026 survey found that corporate travelers keep finding it cheaper elsewhere. The booking tool never shows them what the negotiated rate includes..

Jun 4, 2026 • Hospitality

SiteMinder's second act - Punished by the market as a maturing app, SiteMinder used a rival's product launch to bet on becoming the infrastructure beneath every hotel operating system.

Jun 4, 2026 • Hospitality

Google confirms AI search visibility still starts with SEO - Hoteliers chasing AI optimization shortcuts may be overlooking the fundamentals that matter most.

Jun 4, 2026 • Hospitality

Barclays sees AI giving hotel brands an advantage over OTAs - Analysts believe loyalty data and direct guest relationships could strengthen hotel brands as AI reshapes travel search.

Jun 4, 2026 • Hospitality

How independent hotels should weigh corporate consortia this season - Commission-only programs cost nothing to join, but the room nights sit in the big fee-based TMC programs — and Amex's new Lite tier opened that door wider for independents..

Jun 3, 2026 • Hospitality