Travel companies are losing visibility into the customer journey - AI-driven discovery is making it harder to understand where bookings, traffic, and traveler decisions originate.
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Nobody gets bypassed - Agentic commerce was supposed to route around the OTAs. Google's partner list routes straight through them.
May 27, 2026 • Hospitality
Long Lake’s transformation plan for Amex GBT will take years - The $6.3 billion acquisition signals a long-term AI rebuild of corporate travel infrastructure — with potential ripple effects for hotel distribution.
May 27, 2026 • Hospitality
AI and digital RFPs are resetting planner expectations - Hotels are facing growing pressure to acknowledge meeting and event inquiries within hours as automation accelerates sales cycles.
May 27, 2026 • Hospitality
Airbnb deepens hotel push with Booking.com veteran hire - The leadership change signals Airbnb’s growing ambition to compete more directly in the global hotel distribution market, especially among boutique and independent properties..
May 27, 2026 • Hospitality
Trust becomes travel’s next competitive layer - As AI floods travelers with endless options, platforms are competing to become the most trusted guide through the noise.
May 27, 2026 • Hospitality
Hotels in the cart - Google just filed lodging under the same commerce rail as sneakers and groceries.
May 26, 2026 • Hospitality
Airbnb’s “Amazon for travel” strategy could reshape hotel competition - Brian Chesky’s vision points toward a future where ecosystem control, AI, and traveler loyalty matter more than room inventory alone.
May 25, 2026 • Hospitality
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