Fora is inside Virtuoso — and just raised $60 million at a $1 billion valuation - The host agency now has 15,000 advisors, most of them new to the business. Any one of them can send you a booking that carries your Virtuoso amenity..

Jul 17, 2026 • Hospitality

The 39-day commission wait isn't Onyx. It's hotels not funding. - Rocco Forte now pays advisors within 48 hours of processing. That leg already took a few days. The other five weeks sit in hotel accounting — and ASTA has said it will name the late payers..

Jul 17, 2026 • Hospitality

Your bid engine spends most on the rooms you would have sold anyway - A metasearch bidding vendor shipped a product this week on the premise that platform bid automation pushes your budget toward the properties already winning — and said so in its own marketing.

Jul 17, 2026 • Hospitality

ChatGPT now sends 92% of AI referral traffic — but a quarter of it lands on the wrong page - New cross-industry data shows AI referrals consolidating on one platform, and dropping high-intent visitors on internal search instead of the page they wanted.

Jul 15, 2026 • Hospitality

The real cost of an OTA booking isn't the commission — it's the guest - Hotel loyalty membership hit a record 675 million last year, growing more than twice as fast as room supply — yet most marketing budgets still chase strangers while the guests who already chose you sit unused.

Jul 15, 2026 • Hospitality

Booking is scaling the machine that wholesales your rooms - The net rate you give Booking's brands is about to reach far more shelves you can't see. Folding those brands into one B2B engine turns the group into a wholesaler at scale..

Jul 15, 2026 • Hospitality

Your hotel is paying for an AI file that nothing reads - Vendors sell hotels an llms.txt file for up to thousands a year. No major AI engine reads it — ChatGPT included.

Jul 15, 2026 • Hospitality

Wholesalers are APAC hotels' fastest-growing channel - Wholesaler share of APAC hotel bookings has tripled since 2022 — the fastest growth of any channel — as retail OTA volume slows and hotels lock in contracted occupancy.

Jul 15, 2026 • Hospitality