OTAs push marketing spend past $20 billion in 2025 - Rising investment underscores continued reliance on paid channels despite growing focus on direct engagement and AI.

Mar 2, 2026 • Hospitality

Skyscanner launches flight search app within ChatGPT - The metasearch player expands into conversational AI as travel search shifts beyond traditional form-based interfaces.

Mar 2, 2026 • Hospitality

The direct booking mantra has a corporate problem - While the industry debated direct versus OTA, corporate travelers were booking somewhere else entirely.

Mar 2, 2026 • Hospitality

Kayak leans into millennial travel anxiety with new campaign - Humor-driven strategy reframes booking stress as a branding opportunity in an overcrowded travel market.

Feb 27, 2026 • Hospitality

AI as travel inspiration, not final authority - Why travelers respond better when artificial intelligence sparks ideas rather than makes decisions.

Feb 26, 2026 • Hospitality

Morgan Stanley: Agentic AI unlikely to disrupt Booking.com - Analysts argue AI-driven travel discovery could reinforce OTAs’ central role in distribution.

Feb 25, 2026 • Hospitality

OpenTable launches media platform for brand partnerships - Restaurant booking platforms expand into advertising and experiential marketing ecosystems.

Feb 25, 2026 • Hospitality

HBX Group launches new partner portal - Updated platform focuses on faster rate control, stronger security, and scalable API connectivity.

Feb 25, 2026 • Hospitality