Booking is copying Expedia's most durable asset - The company is folding Booking.com, Agoda, and Priceline into one B2B entity run by Agoda's CEO — a bet that the most valuable OTA business is the one hotels never see.

Jul 13, 2026 • Hospitality

Google folds tours and events into its AI-run travel ad engine - A new open beta extends Search Campaigns for Travel to Things to Do and Events, with AI Max handling the matching — the same consolidation Booking just made with BKNG Ads.

Jul 13, 2026 • Hospitality

The AI audience stopped speaking English. The retrieval didn't. - More than half of ChatGPT's users now work in another language — yet its background search still runs in English, and those English sources favor global chains over your hotel.

Jul 13, 2026 • Hospitality

The half of corporate travel that's growing skips the RFP - The corporate booking that's growing is captured by the channel, not the contract — open-web spend dragged into a managed tool and booked at whatever rate shows up.

Jul 13, 2026 • Hospitality

AI turns your hotel into one ingredient in someone's trip - When AI plans the trip, your hotel is a part, not the point. Parts get swapped for cheaper ones.

Jul 10, 2026 • Hospitality

Sabre is answering the wrong question about the GDS - Its CEO says Sabre is an AI-first company, not a legacy GDS. He's probably right — and it doesn't settle the thing suppliers are actually testing: whether they still need the layer at all.

Jul 10, 2026 • Hospitality

Everyone's building autonomous booking. Almost no one wants it. - This week the travel stack raced to build agent-ready booking rails. The independently confirmed share of travelers who want an AI to actually book for them is 7%.

Jul 10, 2026 • Hospitality

AI won't commoditize your hotel. It commoditizes being found. - The industry is reassuring itself that AI can't flatten the guest experience. It's right — and it's guarding the wrong layer.

Jul 10, 2026 • Hospitality