An in-depth look into Trivago's free booking links - Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine.

Apr 3, 2023 • Hospitality

Travelport owners invest $200 million in company to fuel growth - Following a strong first quarter performance the new injection of capital will allow the company to pursue its aggressive growth strategy.

Apr 3, 2023 • Hospitality

Booking.com on helping independent hotels in APAC - The key takeaways from a study by EY-Parthenon covering Australia, Japan and South Korea.

Mar 31, 2023 • Hospitality

How Booking.com localizes its content - Within the company's in-house content agency, about 250 members are focused on localization only.

Mar 31, 2023 • Hospitality

Booking.com expects ChatGPT to redesign its search pages - The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT.

Mar 30, 2023 • Hospitality

20% of Google's hotel searches end up choosing a vacation rental - Google has been adding features to help travelers consider vacation rentals as an option when searching for hotels.

Mar 30, 2023 • Hospitality

The basics of GDS advertising for hotels - Advertising on the GDS drives awareness for a hotel among travel agents actively shopping on behalf of their clients.

Mar 30, 2023 • Hospitality

Review of the Expedia plugin for ChatGPT - The integration can make it significantly easier to research travel options and book a trip.

Mar 29, 2023 • Hospitality