Independent hotels in Europe adapt to shifting guest behavior - Longer stays, earlier bookings, and stronger upsell revenue help offset rate pressures.

Oct 2, 2025 • Hospitality

Inside the complex journey of hotel rates - How fragmented B2B channels create hidden losses, brand risks, and new demands on hotel distribution strategy.

Oct 2, 2025 • Hospitality

Inside the shifting economics of hotel marketing - AI is cutting costs and driving bookings — even as ad prices soar and OTAs fight harder for guests.

Oct 2, 2025 • Hospitality

ChatGPT becomes a shopping platform - OpenAI pushes into e-commerce with instant checkout and a new merchant protocol.

Oct 1, 2025 • Hospitality

Marriott leans on hotel conversions as new builds stall in Europe - Credit squeeze pushes growth through soft brands and localized standards.

Oct 1, 2025 • Hospitality

Marriott doubles down on outdoor stays - A new hub aims to capture the booming adventure travel market as travelers increasingly seek nature-focused experiences over traditional city breaks.

Oct 1, 2025 • Hospitality

The hidden costs eating into hotel revenue - Why opaque distribution and payment fees make profitability harder for independent hotels.

Oct 1, 2025 • Hospitality

U.S. hotels may be slipping into an industry-specific recession - How weaker demand and pricing trends expose vulnerability in lodging’s growth model.

Sep 30, 2025 • Hospitality