Will you let ChatGPT book your trip? - OpenAI’s new Agent Mode can browse, compare, and even complete bookings for you — but are travelers ready to trust AI with their logins, wallets, and preferences?.

Jul 21, 2025 • Hospitality

Is Google becoming the next big OTA? - As AI and immersive tools expand, Google’s deepening role in travel sparks both opportunity and concern.

Jul 21, 2025 • Hospitality

Paraphrased fake reviews: a new frontier in online deception - Why AI-assisted plagiarism makes fake review detection harder—and what can be done about it.

Jul 21, 2025 • Hospitality

AI reshapes travel marketing - Hotel marketers face an uncertain future as search and booking habits shift under AI's influence.

Jul 21, 2025 • Hospitality

Google Gemini now integrates paid hotel listings - Paid placements move inside AI trip itineraries, giving hotels earlier and more immersive visibility in the traveler journey.

Jul 18, 2025 • Hospitality

DirectBooker aims to give hotels a direct line into ChatGPT - Backed by ex-Google Travel and Tripadvisor leaders, DirectBooker bets on large language models like ChatGPT to drive cheaper, smarter direct bookings — and challenge OTA dominance in the AI era.

Jul 18, 2025 • Hospitality

Google’s new commerce engine will enable bookings directly inside AI search - The company’s shift to AI Mode is set to transform how travelers search online — replacing static link lists with interactive, conversational answers.

Jul 18, 2025 • Hospitality

The State of Distribution 2025: What’s holding hotels back - Manual work, fragmented systems, and slow tech adoption keep hotels from unlocking the full potential of direct bookings, automation, and data-driven decisions.

Jul 18, 2025 • Hospitality