The agentic layer is about to stress-test hotel commercial teams - Sales, marketing, revenue, and distribution are collapsing into one function — and what a hotel can win in the agentic layer now turns on whether they move together.

Jun 25, 2026 • Hospitality

Hotels now pay to be looked at - For three decades the OTA absorbed the cost of being looked at, and the hotel paid only when a guest booked. Cut out the middle, and the hotel inherits the look..

Jun 25, 2026 • Hospitality

OTAs have passed search as Europe's trip-planning starting point - Across the UK, France, and Germany, online travel agencies have overtaken general search as the primary online resource for planning trip components — the discovery layer consolidating onto the intermediary before AI changes anything.

Jun 25, 2026 • Hospitality

Expedia TAAP wants to be the agency's system of record - A real-time feed of booking and earnings data wired straight into agencies' finance systems — Expedia extending from the booking it gets paid for into the back office that runs on it.

Jun 25, 2026 • Hospitality

Hotels are building the AI discovery layer. OTAs are harvesting it. - Why the eligibility infrastructure hotels are funding routes AI-generated demand to the intermediaries they're trying to bypass.

Jun 24, 2026 • Hospitality

Machine-readable supply is the agentic booking condition - RateHawk and Phocuswright name standardized supply as the precondition for agentic booking. The readiness is being built one layer removed from the hotel..

Jun 24, 2026 • Hospitality

Expedia's autonomous distribution asks hotels to cede control - Expedia is making full connectivity the eligibility condition for the autonomous layer it intends to run. It is also the control a third of hoteliers say they won't hand over..

Jun 24, 2026 • Hospitality

In AI search, the hotel's own website barely counts - AI assistants cite the hotel's own website as their source under 10% of the time. The recommendation is built from OTAs, review sites, and editorial guides instead..

Jun 24, 2026 • Hospitality