The U.S. hotel industry’s cautious outlook - Why optimism around major events is tempered by weak performance signals.

Feb 4, 2026 • Hospitality

AI and data reshape the economics of business travel - What corporate travel technology shifts mean for hotel demand, visibility, and pricing power.

Feb 4, 2026 • Hospitality

When AI starts making decisions for hotels - What autonomous systems mean for trust, risk, and control in the hotel tech stack.

Feb 4, 2026 • Hospitality

Direct bookings are calling - LLMs have made voice a viable distribution channel. Most hotels still aren't picking up.

Feb 2, 2026 • Hospitality

Travel search shifts from destinations to emotions - Why mood-based discovery is challenging the foundations of hotel distribution.

Feb 2, 2026 • Hospitality

Achieving your ideal hotel channel mix - Why active, data-driven distribution management has become a core demand generation discipline.

Feb 2, 2026 • Hospitality

Forward-looking data for hotel forecasting: What's available in 2026 - A practical guide to free and paid tools that capture demand signals before they show up in your PMS.

Feb 2, 2026 • Hospitality

Cautious optimism shapes global business travel outlook for 2026 - Stable demand expectations collide with cost pressure, border friction, and operational constraints.

Feb 2, 2026 • Hospitality