AI review automation enters hotel distribution - Lighthouse launches Review Agent as guest feedback becomes a key ranking signal for OTAs and AI-powered travel discovery.

Mar 16, 2026 • Hospitality

The hotel rate that wins the AI conversation - Why the hotel loyalty rate is the most powerful tool in AI discovery — and what it means for how revenue teams think about the direct channel.

Mar 13, 2026 • Hospitality

The AI skills crisis your PMS vendor won't mention - Hospitality is buying AI faster than it can use it. BCG has the numbers to prove it.

Mar 13, 2026 • Hospitality

OTAs move beyond listings as Agoda launches Artotel flagship storefront - Localized merchandising and regional travel growth reshape digital hotel distribution.

Mar 13, 2026 • Hospitality

Travel advisors regain influence in hotel distribution - New research shows human expertise continues to shape high-value travel bookings despite digital channels.

Mar 13, 2026 • Hospitality

Your hotel in ChatGPT: What connecting actually looks like - A practical guide to AI distribution for independent hotels — written at the moment before the booking data exists.

Mar 12, 2026 • Hospitality

The GDS isn't dying. It's becoming the backbone of AI distribution. - The data makes a compelling case for GDS today. BCG's AI-first report makes an even more compelling case for tomorrow.

Mar 12, 2026 • Hospitality

Booking claims partial legal win in hotel parity dispute - Dutch court signals questions about market definition in ongoing competition claims against Booking.com.

Mar 12, 2026 • Hospitality