The EU fined Google for burying its rivals in hotel search. The hotel was never one of them. - Brussels fined Google €460 million on Thursday for putting its own Hotels, Flights and Shopping above competing services — and on Google's own published record, its fix for that has been to hand more of the page to comparison sites..

Jul 24, 2026 • Hospitality

The AI cares more about your eco-certificate than your guests do - Twelve models over-weight eco-certification when they pick a hotel. On September 27 the badge you wrote yourself becomes illegal — and the one that replaces it arrives with a price list..

Jul 24, 2026 • Hospitality

US hotels have the brands, the apps and the points. The OTAs still take the booking. - Phocuswright's new US market data puts hotels at nearly two-thirds of all OTA gross bookings — in the one country that built its entire lodging industry around brand.com.

Jul 24, 2026 • Hospitality

AI recommends the hotel it knows best, not the best one - BCG says optimize for AI search. Its own data shows why that mostly helps the OTAs.

Jul 22, 2026 • Hospitality

Your wholesale contract still works. That's the problem. - A fixed rate, a package-only clause, a wholesaler who could pull a rule-breaker — the parts of the deal you never worried about. They were built for a world with edges, and the edges are gone..

Jul 22, 2026 • Hospitality

Dynamic rates are the lock-in, not the fix. - The stale wholesale rate frozen since last winter is real, and dynamic connectivity fixes it. The fix is a live wire into your systems that switches on with a click and off with a project — and that trade never makes the sales sheet..

Jul 22, 2026 • Hospitality

An AI is going to call your front desk. What it hears there becomes distribution. - At Sabre's hackathon this month, all three winning agents did the same thing: they called the front desk for what no website lists. The bet — agentic travel reaches your property through the one channel you never scripted..

Jul 22, 2026 • Hospitality

The room's the same. You wouldn't recognize who's buying it now. - You gave a wholesaler a net rate and an allotment to fill your soft weeks, and that part still works the way you think it does. Where the room goes next — and who walks away owning the guest — is a deal you never actually signed..

Jul 20, 2026 • Hospitality