Are hotels paying for demand they would have captured anyway? - New travel marketing data suggests that better timing and smarter attribution may matter more than bigger advertising budgets.

Jun 1, 2026 • Hospitality

Travel discovery is shifting beyond search engines - Creator-led platforms are influencing travel decisions earlier, forcing hotels to rethink how they attract future guests.

Jun 1, 2026 • Hospitality

The query became a brief - Google's first year of AI Mode data shows travelers handing over paragraphs, not keywords — and a paragraph is an instruction to an agent.

May 29, 2026 • Hospitality

EU updates package travel rules - New traveler protections could increase compliance requirements for hotels selling packages.

May 29, 2026 • Hospitality

Hotel hopping creates a new challenge for hoteliers - As travelers split trips across multiple properties, hotels are increasingly competing for a share of the stay rather than the entire guest journey.

May 29, 2026 • Hospitality

Placement, not commission - Google built a hotel checkout it takes no cut of — and that's exactly the point.

May 28, 2026 • Hospitality

Hotels just got a dashboard for agentic travel - Lighthouse acquires Hotelrank.ai, giving hotels their first real view into how AI platforms rank, route, and recommend their properties.

May 28, 2026 • Hospitality

Why World Cup hotel demand is falling short in the U.S. - Hotels expected a major international booking wave for the 2026 FIFA World Cup, but travel friction, political uncertainty, and operational missteps are weakening demand.

May 28, 2026 • Hospitality