Accor uses metaverse for its latest advertising campaign - Understanding the competitive landscape, Accor realized that simply offering financial incentives and using a one-size-fits-all advertising strategy would not be enough.

Jun 20, 2024 • Hospitality

Booking.com sounds alarm on AI-enabled travel scams - As travelers eagerly plan their summer vacations, Booking.com's head of Internet safety warns to be vigilant against increasingly sophisticated AI scams.

Jun 20, 2024 • Hospitality

The disruption in hotel distribution - HEDNA's latest 'State of Distribution' report highlights strategic decision-making, tech prioritization, reducing manual tasks, restructuring, and education.

Jun 20, 2024 • Hospitality

The role of data in driving personalized wellness in hotels - Wellness has become a massive umbrella term and - with people now more aware of their health and well-being - it has become a driver for what we’re doing as a sector.

Jun 19, 2024 • Hospitality

Where do travelers find inspiration? - The top sources of information that inspire and generate ideas for global travelers, according to data from Booking.com.

Jun 19, 2024 • Hospitality

2024 U.S. Hotel Investor Intentions Survey - Half of investors expect to increase their hotel investments in 2024, according to a CBRE Hotels Research survey.

Jun 18, 2024 • Hospitality

EU's Digital Markets Act (DMA) changes Google Search, but not as hoteliers expected - The new legislation was intended to level the digital playing field for hotels, but so far it seems to be having the opposite effect.

Jun 18, 2024 • Hospitality

Technology and sustainability in hotels - Hotels are increasingly turning to technology as a powerful ally in the quest for sustainability.

Jun 18, 2024 • Hospitality