Enhancing your hotel brand’s digital reputation - Brands can no longer afford to be passive; proactive reputation management is key to thriving in the review economy.

May 7, 2024 • Hospitality

The impact of TripAdvisor reviews on hotel bookings - Research has shown that consumers rely on four common attributes when evaluating online reviews: usefulness, valence, volume, and timeliness.

Apr 30, 2024 • Hospitality

Hotel guest satisfaction rises again - Satisfaction across lodging, airlines, car rentals and online travel agencies climbs again, returning to pre-pandemic levels.

Apr 25, 2024 • Hospitality

Tripadvisor blocks 2 million fake reviews in 2023 - Removing fake reviews is a growing concern for regulators and businesses reliant on online reviews to maintain integrity.

Apr 12, 2024 • Hospitality

Shiji's 2023 Guest Experience Benchmark Report - The report navigates the evolving landscape of guest satisfaction, and analyses 5 years of data to highlight trends both regionally and globally.

Mar 12, 2024 • Hospitality

Are sub-optimal reviews sabotaging your hotel marketing ROI? - Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it.

Feb 14, 2024 • Hospitality

The impact of online reputation on hotel revenue - New data highlights the significant impact of online reputation on a hotel’s profitability, making effective management of online reviews and ratings crucial for revenue growth.

Feb 8, 2024 • Hospitality

Four ways to use ChatGPT4 in travel marketing - Version 4 of ChatGPT is more efficient: it allows for more queries, better performance in languages other than English, and more accuracy.

Jan 30, 2024 • Hospitality