The data-driven hotel sales playbook

How analytics help hotels secure stronger accounts, steadier revenue, and smarter growth

High-performing hotel sales teams are far more likely to rely on analytics, giving them an edge in filling need periods, prioritizing key accounts, and strengthening client relationships. A new infographic highlights four proven ways data can transform sales strategies into measurable results.

Key takeaways

• Analytics advantage: High-performing hotel sales teams are 3.5x more likely to use analytics than underperforming teams.
• Steadier revenue: Data-driven strategies lead to higher occupancy and more consistent income.
• Targeted bookings: Analytics help fill low-demand periods with the right mix of business.
• Strategic accounts: Sales teams can better win and grow high-value clients using insights.
• Smarter prioritization: Data guides which RFPs to pursue, focusing on the most valuable opportunities.
• Stronger relationships: Insights support more meaningful, long-term client partnerships.

Download the guide at Cendyn