Social search is a step change for travel influencer marketing - How influencer marketing on platforms like TikTok is crucial for travel brands to maximize social search and build brand awareness.

Jun 2, 2023 • Marketing

Most trusted brands in travel and hospitality - A new survey found the most trusted brands in travel and hospitality, with hotels and digital planning tools dominating the list for 2023.

Jun 2, 2023 • Hospitality

The end of ‘revenge travel’ has arrived for hotels - The reaction of hotel performance metrics to lower leisure demand will be an intriguing summer story, according to Moody's.

Jun 2, 2023 • Hospitality

Uber introduces a business travel option - The new feature will allow riders to have priority pickup, so their trip requests will be prioritized over non-business travelers.

Jun 2, 2023 • Travel

Travelers wary of accepting AI assistance - While there is a definitive lack of trust among travelers using AI, many may not even realize they’re already using an AI service to help them plan travel.

Jun 1, 2023 • Travel

Make showcasing your hotel's environmental impact a priority - Sustainability will remain a key part of how the hospitality sector functions, both with regards to internal operations and external brand perception.

Jun 1, 2023 • Hospitality

KAYAK promotes new tagline “Go see for yourself” - The travel search engine kicks off its first major marketing campaign since the pandemic across Meta and YouTube.

Jun 1, 2023 • Hospitality

Booking.com continues to dominate online hotel reviews - The company collects almost half of all hotel reviews worldwide, followed by Google and Tripadvisor.

Jun 1, 2023 • Hospitality