Google starts labeling AI-made ads, just before the EU AI Act makes it mandatory - A new "How this ad was made" tag hits Search, YouTube, and Discover — automatic for Google's own AI tools, self-declared for everyone else.

Jul 13, 2026 • Hospitality

Your hotel's AI visibility score is mostly noise - Ask AI the same question and the brands it names change more than 99% of the time — yet the dashboard sold to your hotel reports a single reading as fact.

Jul 13, 2026 • Marketing

Google folds tours and events into its AI-run travel ad engine - A new open beta extends Search Campaigns for Travel to Things to Do and Events, with AI Max handling the matching — the same consolidation Booking just made with BKNG Ads.

Jul 13, 2026 • Hospitality

The AI audience stopped speaking English. The retrieval didn't. - More than half of ChatGPT's users now work in another language — yet its background search still runs in English, and those English sources favor global chains over your hotel.

Jul 13, 2026 • Hospitality

The half of corporate travel that's growing skips the RFP - The corporate booking that's growing is captured by the channel, not the contract — open-web spend dragged into a managed tool and booked at whatever rate shows up.

Jul 13, 2026 • Hospitality

AI turns your hotel into one ingredient in someone's trip - When AI plans the trip, your hotel is a part, not the point. Parts get swapped for cheaper ones.

Jul 10, 2026 • Hospitality

Sabre is answering the wrong question about the GDS - Its CEO says Sabre is an AI-first company, not a legacy GDS. He's probably right — and it doesn't settle the thing suppliers are actually testing: whether they still need the layer at all.

Jul 10, 2026 • Hospitality

Everyone's building autonomous booking. Almost no one wants it. - This week the travel stack raced to build agent-ready booking rails. The independently confirmed share of travelers who want an AI to actually book for them is 7%.

Jul 10, 2026 • Hospitality