Wellness becomes core brand architecture for Regent hotels - IHG positions integrated spa design, rituals and service philosophy as a defining luxury brand pillar rather than a standalone amenity.

Feb 26, 2026 • Hospitality

ChatGPT says ads will be ‘an iterative process’ - OpenAI tests monetization while aiming to preserve user trust and product experience.

Feb 26, 2026 • Marketing

Claude AI crawlers explained for hotel websites - How Anthropic’s bots influence hotel visibility, distribution and content control in the ai search era.

Feb 26, 2026 • Hospitality

As price gaps narrow, loyalty drives hotel direct bookings - Points, elite recognition, and upgrades are increasingly the key differentiators for hotel brand channels.

Feb 26, 2026 • Hospitality

Ai reshapes hiring priorities across the travel industry - Agentic ai adoption is pushing travel companies to rethink talent, skills and workforce strategy.

Feb 26, 2026 • Hospitality

AI travel scams become harder to detect - Generative AI is reshaping fraud risks across the travel booking ecosystem.

Feb 25, 2026 • Hospitality

HBX Group launches new partner portal - Updated platform focuses on faster rate control, stronger security, and scalable API connectivity.

Feb 25, 2026 • Hospitality

AI as the invisible employee in hotel operations - Industry leaders warn that proactive adoption will determine whether hotels control or surrender the next wave of distribution.

Feb 25, 2026 • Hospitality