ChatGPT performs a search in nearly one-third of prompts - New data shows LLMS are acting like power search users, opening new ground for SEO strategy.

Oct 17, 2025 • Marketing

How to know if your GEO is working - Why generative engine optimization isn’t SEO with a new hat — and how to measure what really matters.

Oct 17, 2025 • Marketing

AI runs on search — and search still runs on SEO - Why strong SEO remains the foundation beneath ai-powered discovery.

Oct 17, 2025 • Marketing

AI search is taking over the customer journey - McKinsey warns that as generative engines replace traditional search, brands must master GEO or risk disappearing from digital discovery.

Oct 17, 2025 • Marketing

When AI starts booking the room - How agentic commerce could quietly transform the way travelers plan, choose, and pay for their stays — and what hotels must build before it can truly work.

Oct 17, 2025 • Hospitality

Getting real about agentic commerce - Forrester says autonomous shopping is coming fast — but no one’s ready for it yet, as brands race to define what agentic commerce actually means in practice.

Oct 17, 2025 • Hospitality

Airlines hit turbulence as US shutdown drags on - Unpaid air controllers, stalled inspections, and rising delays expose the fragility of America’s aviation system.

Oct 16, 2025 • Travel

Hotel CEOs warn of labor unrest, brand fatigue and tariff turbulence - As 2025 winds down, industry leaders at The Lodging Conference voice growing concern over strikes, brand saturation and rising costs.

Oct 16, 2025 • Hospitality