Meta and Google’s AI ad play - How AI-generated ads are supercharging profits and locking advertisers into their ecosystems.

Mar 10, 2025 • Marketing

Google on how to capture people’s attention in the AI era - How AI-powered personalization and strategic engagement are transforming the way brands connect with audiences.

Mar 7, 2025 • Marketing

How Booking.com dominates travel marketing with SEO - The company’s success demonstrates that SEO is not a one-time effort but a long-term, holistic strategy.

Mar 3, 2025 • Marketing

TikTok’s growing role in travel - The platform is no longer just the home of viral dance challenges and lip-sync videos - it’s becoming a significant player in the travel industry.

Feb 11, 2025 • Marketing

Google Search Ads is now connected to Travel Feeds - The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests.

Feb 11, 2025 • Marketing

Google Search testing ‘AI Mode’ - AI Overviews have already significantly reduced click-through rates from Google to websites. Could AI Mode further worsen this trend?.

Feb 10, 2025 • Marketing

How to optimize your hotel for AI search - By enhancing your hotel's online presence, you increase your chances of ranking higher when potential guests use AI tools to plan their travel.

Feb 5, 2025 • Marketing

OpenAI's impact on travel search and marketing - Does everybody understand that Google search is fundamentally dead within the next seven years? That everyone is going to AI?.

Feb 4, 2025 • Marketing